The New Oreo: Form Follows Frosting
New York Times (blog)
The segment explains that Kraft introduced the traditional Oreo to Chinese consumers, and, surveying their responses, decided to re-evaluate their product. “They changed their recipe and made the cookie more chocolatey. The frosting, less intensely

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5 Super Bowl 2012 Recipes to Keep Your Guests Happy
Bleacher Report
Use a food processor or blender to crush the Oreo cookies, and mix them with the cream cheese. Roll approximately one-inch Oreo balls from the mixture. Melt the semi-sweet chocolate in the microwave or over a double boiler. Dip each cookie ball into

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Rethinking The Oreo For Chinese Consumers
NPR (blog)
And this started a whole process in the Chinese division of Kraft of rethinking what the essence of an Oreo really is. Kraft changed the recipe and made the cookie more chocolatey. The cream less cloying. "So they said this is a better balance," Davis

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Chinese Oreos are totally tubular
Boing Boing
They revisited the cookie with a lot of market research and came up with a bunch of different chapes, fillings, colors and recipes, eventually choosing several, providing that they preserved the "Oreo experience" of twisting the cookie apart,

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Ron Paul's Recipe for Success: A Cookbook
Wall Street Journal (blog)
(AP Photo/The Sun News, Steve Jessmore) “I saw there was Oreo cake in there and I was like, 'Hell yes!'” said Tom Utley, a Charleston resident and software company product manager, who tucked a cookbook under his jacket at a Paul rally in North

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